Charlie “Coach Choo” Justice brings more than 50 years of running and coaching experience, building championship programs at both the college and high school levels. As head women’s coach at East Carolina University, he guided athletes to All-American honors, helped launch ECU’s first women’s indoor track team, and developed the Lake Kristi XC Course, which has hosted major collegiate championships. As the assistant men’s coach, he worked alongside legendary coach Bill Carson in one of the NCAA’s premier sprint programs, annually helping produce All-American athletes and relay teams.

At D.H. Conley High School, his teams earned multiple conference and regional titles and produced top-10 state finishes, and he was selected as a Brooks Running ID Coach. A USATF Masters All-American and former Team ASICS-Tiger athlete, Coach Choo pairs deep technical knowledge with a passion for mentorship, leaving a lasting impact on North Carolina’s running community. 

Justice has also been active as a meet director, serving as meet director for the NCAA Regional championships from 2002-2006, and for years directed two of the largest high school meets in eastern NC (the "Pirate XC Invite" and the "Bo Run")

Beyond coaching, he retired from East Carolina University after more than 20 years managing IT support for the campus and teaching management, information systems, and entrepreneurship in the College of Business. He and his wife Sharon are owners of Justice Leadership, a consulting firm that specializes in helping small and mid-sized organizations improve leadership, communication, HR practices, and team alignment through coaching, workshops, consulting, and practical leadership systems.